The best part of taxi advertising is the fact that taxis gravitate toward the busiest areas which will give your message maximum exposure.
Taxis make thousands of journeys every day, carrying a multitude of passengers – your potential customers. What better way to market your brand than by advertising on taxis, essentially a mobile 24/7 billboard that will be seen in all the right places:
- City Centre
- High Streets
- Train Stations
Taxi advertising is predominantly a city centre medium, infiltrating urban areas where prosperous people are present. Taxis are free-roaming, but generally spend most of their time in areas of high footfall, where the audience has money to burn: retail streets, busy train stations, nightlife areas and business districts.
This means that taxis are very effective at delivering high cover as well as high levels of campaign frequency amongst those who spend most of their time working, shopping and socialising in the heart of the city. These unique benefits make taxi advertising a very efficient and cost-effective OOH choice, either instead of or complementing other media.
Want us to drive your Taxi Advertising campaign? Call us on 0203 504 5872 for your free campaign plan.