Local & National Radio Advertising
Radio is a cost effective, high-reach, high-frequency medium that is proven to drive people online.
Radio advertising continues to be a strong and effective advertising channel for businesses – it is a broadcast medium that can be accessed anywhere, anytime by anybody. With radio available on DAB+ digital radio, portable devices, in-home and in-car, it really is an effective way to engage with your target audience, at any time of the day. The engaging and social nature of radio and its powerful connection with its audience makes radio the perfect way to build brand awareness and stimulate digital activity.
In a single week, radio reaches more than 3.3 million listeners. That’s 94% of everyone age 12 and older, so no matter what types of prospects you want to reach, radio advertising will help you do it. 80% of adults listen to radio in their cars, and a quarter of the population also listens while at work.
Many stations now stream their programming on the internet and reach additional local and even national audiences. What’s more, if online listeners like what they hear in your streaming radio spot, they’re just one click away from your website.
Radio Brands Are Loved And Trusted
Almost three quarters (72%) of radio listeners believe that their favourite radio station is a wonderful brand. This brand love engenders trust. For listeners, hearing an advertising message on their favourite radio station is like receiving a referral from a trusted friend.
The overwhelming majority (90%) of radio listeners would miss their favourite radio show if it was taken off air permanently. Radio listeners are loyal and twice as likely to have just one favourite radio station, when compared with other media.
Choosing the right stations for your campaign can be very daunting. With over 300 commercial stations in the UK, listened to by a wide range of demographics.
Want us to drive your Radio Advertising campaign? Call us on 0203 504 5872 for your free campaign plan.