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30 03, 2017

Samsung ‘Take Off’ with VR Ostrich Advert

By | March 30th, 2017|Categories: Advertising|Comments Off on Samsung ‘Take Off’ with VR Ostrich Advert

Without a doubt, as mobile technology advances through the years. The capabilities of what we can do in our own homes with our handheld devices means the sky is the limit. Previously for Samsung they have not had the greatest of moments with their technology with the major recall of the Galaxy S7 due to combustion faults. [...]

24 03, 2017

Youtube & Facebook adverts or VOD commercials, which is more effective?

By | March 24th, 2017|Categories: Advertising|Comments Off on Youtube & Facebook adverts or VOD commercials, which is more effective?

As digital advertising becomes a stronger driving force in the industry each year, its important to recognise what offers the most effective opportunity for your campaign. With research being put in place by Channel 4 and carried out by Durham University neuroscientist Dr Amanda Ellison and  independent agency, COG Research. Suggestions from the research has shown [...]

13 02, 2017

What TFL Learned From Tracking Your Phone On the Tube

By | February 13th, 2017|Categories: Advertising|Comments Off on What TFL Learned From Tracking Your Phone On the Tube

At the end of last year, between 21st November and 19th December, Transport for London carried out an intriguing trial: It was going to track your phone on the London Underground. Today, thanks to the Freedom of Information Act, Gizmodo UK can exclusively reveal some of the utterly fascinating findings that the agency has been able [...]

26 01, 2017

Time Inc to stretch programmatic advertising wings with purchase of Adelphic

By | January 26th, 2017|Categories: Advertising|Comments Off on Time Inc to stretch programmatic advertising wings with purchase of Adelphic

Time Inc-owned Viant has agreed undisclosed terms to purchase programmatic advertising platform Adelphic, broadening the scope of the advertising tech firm’s operations. The takeover is expected to conclude by the spring and will give Viant access to Adelphic’s demand-side tools which enable brands to perform sharper cross-device targeting. Such services are becoming increasingly important as marketers [...]