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24 03, 2017

Youtube & Facebook adverts or VOD commercials, which is more effective?

By | March 24th, 2017|Categories: Advertising|Comments Off on Youtube & Facebook adverts or VOD commercials, which is more effective?

As digital advertising becomes a stronger driving force in the industry each year, its important to recognise what offers the most effective opportunity for your campaign. With research being put in place by Channel 4 and carried out by Durham University neuroscientist Dr Amanda Ellison and  independent agency, COG Research. Suggestions from the research has shown [...]

13 02, 2017

What TFL Learned From Tracking Your Phone On the Tube

By | February 13th, 2017|Categories: Advertising|Comments Off on What TFL Learned From Tracking Your Phone On the Tube

At the end of last year, between 21st November and 19th December, Transport for London carried out an intriguing trial: It was going to track your phone on the London Underground. Today, thanks to the Freedom of Information Act, Gizmodo UK can exclusively reveal some of the utterly fascinating findings that the agency has been able [...]

26 01, 2017

Time Inc to stretch programmatic advertising wings with purchase of Adelphic

By | January 26th, 2017|Categories: Advertising|Comments Off on Time Inc to stretch programmatic advertising wings with purchase of Adelphic

Time Inc-owned Viant has agreed undisclosed terms to purchase programmatic advertising platform Adelphic, broadening the scope of the advertising tech firm’s operations. The takeover is expected to conclude by the spring and will give Viant access to Adelphic’s demand-side tools which enable brands to perform sharper cross-device targeting. Such services are becoming increasingly important as marketers [...]

26 01, 2017

Native, video and programmatic are the essentials for mobile advertising success

By | January 26th, 2017|Categories: Advertising|Comments Off on Native, video and programmatic are the essentials for mobile advertising success

There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 billion people. Such growth is difficult to ignore, particularly when many countries with poor fixed broadband speeds have leapfrogged the west with mobile-first [...]